Terms of Service

Last updated: 2026-10-19

1. About these terms

These Terms of Service ("Terms") govern your use of Ma (間), a health and mood diary ("the Service"), operated by Torkel Bylund, sole proprietor (enskild firma) — registered in Sweden ("we", "us", "our").

By creating an account and using the Service, you accept these Terms in full. If you do not accept the Terms, you may not use the Service.

2. Description of the Service

Ma is an application for self-reflection and personal health analysis. The Service allows you to:

• Log sleep, energy, emotions, habits, and other health factors
• See personalized insights, correlations, and patterns in your data
• Run experiments with your habits (e.g. "What happens if I sleep 8 hours for 7 days?")
• As a Premium user: receive AI-generated insights (daily and weekly) and chat with Meowl, an AI-powered coach that reasons about your logged data

3. ⚠️ Health disclaimer (IMPORTANT — read carefully)

Ma is not a medical service, medical device, or treatment.

• The Service does not replace professional medical advice, diagnosis, or treatment
• AI-generated insights are general patterns, not medical advice
• Always seek professional help for health concerns
• Do not use Ma as the sole basis for medical decisions
• We accept no responsibility for decisions you make based on insights from the Service

In a medical emergency: Call 112 (in Sweden) or your local emergency number, or contact your healthcare provider immediately. If you are experiencing suicidal thoughts, contact a crisis line in your country (in Sweden: Mind 90101).

4. Account

4.1 Age requirement

• You must be at least 16 years old to create your own account
• Users under 16 must have parental or legal guardian consent

4.2 Account security

• You are responsible for keeping your password secure and confidential
• You may not share your account or let others log in as you
• Notify us immediately if you suspect unauthorized access

4.3 Profile sharing

The Service offers profile sharing so a family member (e.g. a parent) can log on behalf of another person (e.g. a child). This is permitted — the person managing the profile is responsible for the data.

5. Acceptable use

You may not:

• Use the Service for unlawful purposes or in violation of Swedish law
• Attempt unauthorized access to other users' data or our systems
• Damage, disrupt, hack, or reverse-engineer the Service
• Use automated tools (bots, scripts) to scrape data or create accounts
• Resell, license, or commercialize the Service without our written consent
• Upload content that infringes others' rights, is illegal, threatening, or offensive

We may suspend or terminate your account without notice for violations of these rules.

6. Subscription and payment

6.1 Free and Premium

• Core features of Ma are free to use
• Premium features (AI insights, the AI coach Meowl, and more) require an active subscription

6.2 Pricing

Premium is offered as an annual or monthly subscription. Current prices are shown in the app and at checkout before you confirm your purchase.

All prices are in Swedish kronor and include VAT where applicable. International users will be charged in their local currency at current exchange rates.

Prices may change. Existing subscriptions continue at their current price until the next renewal, after which the new price applies if you continue subscribing.

6.3 Payment

Payments are processed by Stripe. You must provide a valid payment method (card or equivalent). By starting a subscription, you accept Stripe's terms: https://stripe.com/legal

6.4 Free trial and auto-renewal

Premium starts with a 30-day free trial. No payment is taken during the trial, and you can cancel at any time during those 30 days without being charged.

We will remind you at least 7 days before the trial ends and the first payment is taken.

If you do not cancel during the trial, the fee is charged automatically when the 30 days end, and the subscription then renews automatically at the end of each period. You can cancel at any time via:

Settings → Account → Manage subscription

Cancellation takes effect at the end of the current billing period — you keep Premium until then.

6.5 Trial, billing and right of withdrawal

When you start Premium, you are clearly informed, before the contract is entered into, that the 30-day free trial automatically converts into a paid subscription at the price shown for your selected plan at checkout, and that payment is taken when the trial ends unless you cancel beforehand.

You can cancel at any time during the trial at no cost. As a consumer you have a statutory 14-day right of withdrawal under Swedish and EU law (Distance Selling Directive); because you can use and cancel the Service free of charge throughout the trial, this right is already satisfied before any payment is made.

Once payment has been taken, started subscription periods are non-refundable, except to the extent mandatory consumer law requires otherwise. If you cancel a paid subscription, you keep Premium until the end of the period.

Questions about payment or withdrawal: privacy@ma-app.com.

7. Intellectual property

7.1 Our property

Ma, the name, logo, icon, design, and software are our property (or licensed to us by third parties). You receive no rights to use them beyond normal use of the Service.

7.2 Your data

Your logged data belongs to you. You retain all rights to it. We have a limited license to store and process the data to deliver the Service in accordance with our Privacy Policy.

You can at any time:

• Export your data in a machine-readable format
• Delete your data permanently

7.3 Feedback and suggestions

If you send us feedback, ideas, or suggestions, we may use them freely without compensation.

8. Limitation of liability

The Service is provided "as is" without warranties. We do our best, but we cannot guarantee:

• That the Service is always available (planned and unplanned downtime may occur)
• That data is never lost (you are responsible for important backups)
• That the Service is free from bugs, errors, or security issues
• That AI insights are correct or complete

Our total liability to you is limited to the amount you paid in the last 12 months, or 1,000 SEK — whichever is higher.

This limitation does not apply:

• In cases of gross negligence or willful misconduct on our part
• For consumer rights that cannot be waived under Swedish or applicable EU law
• For personal injury or death caused by our negligence

9. Account termination

9.1 Termination by you

You can delete your account at any time via:

Settings → Privacy & Data → Delete account

Or by contacting privacy@ma-app.com.

9.2 Termination by us

We may suspend or terminate your account for:

• Serious or repeated violation of these Terms
• Suspected fraud, abuse, or illegal activity
• Long-term inactivity (over 24 months, after notice)
• If we discontinue the Service (with at least 60 days' notice)

We will notify you at least 30 days in advance of termination, except in cases of acute security violations or fraud where we may act immediately.

9.3 Effect of termination

Upon termination:

• Your data is deleted within 30 days (see Privacy Policy)
• Ongoing subscriptions are not refunded (except under the right of withdrawal in section 6.5)
• You have the right to export your data before termination takes effect

10. Changes to the Service and Terms

10.1 Changes to the Service

We reserve the right to develop, modify, or remove features. For removal of substantial features, we will give advance notice.

10.2 Changes to the Terms

We may modify these Terms. For material changes, we will notify you:

• By email
• Via in-app notification
• At least 30 days in advance

Continued use after changes means you accept the new Terms. If you do not accept, you may cancel your subscription; you keep Premium until the end of the period you have already paid for.

11. Governing law and dispute resolution

11.1 Swedish law

These Terms are governed by Swedish law.

11.2 Dispute resolution

• Disputes should first be resolved through dialogue and negotiation
• Consumers may turn to the Swedish National Board for Consumer Disputes (ARN): https://www.arn.se/en
• Otherwise, disputes are resolved by Swedish courts, with Stockholm District Court as the court of first instance

11.3 EU consumers

If you are a consumer in another EU country, you may also use the EU Online Dispute Resolution platform (ODR): https://ec.europa.eu/consumers/odr

12. General provisions

12.1 Entire agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the Service.

12.2 Severability

If any part of the Terms is held invalid, it does not affect the validity of the remaining parts.

12.3 Assignment

We may transfer our rights and obligations under these Terms to another party (e.g. in case of a business transfer). You may not transfer your account to anyone else without our consent.

13. Contact

Questions about these Terms:

Email: privacy@ma-app.com Business: Torkel Bylund, sole proprietor (enskild firma) — org. no 19850502-6255, Filgränd 2B, 906 30 Umeå, Sweden